Why Originet Internet Business Solutions is building Online Food Ordering System for Aroma Espresso Bar
Filed under Search Engine Optimization
Aroma Espresso Bar, already the most successful coffee franchise in Israel and expanding rapidly in the United States, announced today that they have hired Originet Internet Business Solutions to develop and implement their online food ordering system. Based in New York, Originet, a Web Design and development firm, is one of the industry leaders in e-commerce solutions.
Aroma began in 1994 as a small one branch coffee shop and has grown to become an Israeli national success story in the past decade. Not only do they have 80 branches in Israel, they have also positioned themselves as a legitimate international player. They have gained a foothold in the U.S. market with locations in New York City and are making use of their patented “Eight Pillars of Quality” and viewpoint of one branch per franchise to compete with leading chains such as Dunkin Donuts and Starbucks.
Apart from their healthy selection of sandwiches and salads, Aroma Espresso Bars also has a patented coffee that uses only Arabica beans from Africa and Central America. Their policy is to serve only food that is fresher, tastier, healthier and better. This provides them a distinct edge over other chains that carry only high fat pastries and fried foods. Since all of the food served at Aroma is fresh and prepared on site in an open kitchen, one can see the ingredients and the people preparing them. This design was planned very carefully and is part of the overall strategy of the company. Aroma Espresso Bars have integrated healthy and fresh food; quality delicious coffee, a menu that is short but varied which proves easy to order from, along with an in-store environment which makes customers return back time and again. They don’t pre-package or use frozen goods of any kind and their cooks and servers are highly trained customer service professionals.
Originet will create an online system for ordering menu items and coffee which can be either picked up or delivered to your home or office. This is a first for this type of business and could well put Aroma on the map as a major contender here in the United States. Using their experience and successes in Israel as a starting point, Aroma Espresso Bars hopes to obtain a large market share of the billion dollar coffee industry. They have deliberately positioned themselves in between fast food restaurants and traditional coffee cafes to create a market position they will be able to grow rapidly in.
Originet Internet Business Solutions offers e-commerce services and an incorporated shopping cart solution that makes it easy for customers to order multiple products. Online sales raked in a bit more than $300 Billion last year which was nearly double the 2006 figure of $160 Billion. Aroma is hoping to become one of the beneficiaries of this exploding market and lead the way for others in the food service industry. Originet, already an industry leader in their own field of web design and development, has the experience and the technology to get them there.
