What is PLR and What is it For?
Filed under Internet Marketing
If you’ve been doing internet marketing for any length of time at all, you’ve probably come across the term PLR (private label rights). So, what is PLR and how is it different from master resell rights (MRR) and other licenses? Do these differences even matter?
The term PLR refers to the licensing rights attached to information products such as a basic set of articles or a more complex content package containing eBooks or audio recordings. This license gives purchasers of the content the right to use it in whatever way they wish.
Someone else has written or recorded the information. They may even have created a website template and sales letter with graphics. However, rather than try to market these themselves, they have distributed it for sale to others.
There are different types of PLR websites. Some require memberships to access the content others do not. Membership sites limit the number of buyers for certain information products, however not all the content you get will be relevant to your niche. When you buy content from PLR sites that do not have memberships, you are able to choose content specific to your niche market. That way, your hard drive doesn’t fill up with useless files.
PLR content comes with a license that provides specific directions about how you can and can’t use the package. The most useful PLR content comes with an unconditional license which allows you to rewrite, repackage and use the information as you wish. An unconditional license allows you to put your own name on the content, remove or add to content, and even sell it to other people at whatever price you choose. It is like you are the actual author without having to do the hard work of writing.
However, it’s important to read the license carefully before you buy any PLR material. You may find that the license prohibits you from doing something with this content which you’d intended to do. If so, then simply keep looking. There’s a lot of good PLR-licensed material out there to choose from.
Try to get a sample of the text before buying, so you can see the quality and find out how many times it has been used on the internet. By simply Googling some of the text (in quotes) you can discover how many other people have used the content.
Unconditional private label rights content can save you a lot of time and money. You can choose to spend a great many hours creating information products yourself, pay a lot money to freelancers to do the work for you, or get top quality PLR content for only $50 to $200. So, if you value your time and money, PLR could be the best solution.
