Tips on Traffic Conversions
Filed under Site Promotion
Is your website generating a lot of traffic, but your conversions dont seem to increase at all? Are you wondering what should you do to finally start converting your visitors into customers? If you would like to know the answer, apply these four principles to promote your online business and get more sales.
To begin with, make sure that you are very specific in what you offer to people. It should also correspond to the advertisement, which is attracting audience to your website. What you need to do is to provide people with what they expect when visiting your site.
For instance, your website may be about studying Chinese in China, and yet your ads are for studying Chinese. This is definitely a wrong approach, because your site will be visited by those who would like to study Chinese by themselves, or looking for some language schools in their area. By narrowing down your traffic you will be getting more targeted visitors, those who will more likely convert.
The second principle is making it as easy as possible for your clients to do what you want them to. Simple step by step process is much better than many calls to action at once, like take a survey, post on forum, sign our guest book etc.
People dont like to feel the pressure of too many offers, this is why the best solution is to divide the process into steps and lead a person from giving them something free to buying something from you.
The third thing to pay attention to is to inform your customers what value they are going to get when buying your product. People are expecting to get some benefit from the product, otherwise they wont buy it.
When it comes to that, you have to be very clear about what people are going to get from giving you their information or purchasing your product. Simply telling them about your offer is not enough, instead sell them on the benefit.
Finally, try to concentrate on building trust with people, this is what marketing is about. Do not expect a visitor to make a purchase at once, think of marketing as dating, care about people and soon it will result in conversions you were looking for.
