Tips and Tricks for Free Small Business Online Marketing
Filed under Internet Marketing
Small business owners need to make every dollar count. Utilizing some of the free marketing options that are out there like social networking, free sites and more will stretch your marketing dollars!
There is no better way to increase your online presence than to use free websites. The only expense is your time to set them up and get content on the pages. Never lose sight of the goal that you are trying to leave multiple ways for potential new business to find you on the internet and having numerous sites will allow them to find you easily! There are some great free websites like Squidoo, Yahoo 360 and google sites. The best part about using these sites is that they get great traffic from the search engines so you benefit from that audience.
Using free blogs is a way that you can generate qualified leads for your business. There are numerous services out there like wordpress and blogger which allow you to send out information on a regular basis. The best part of a blog is its ability to PUSH information out to the search engines, as opposed to websites where you have to wait for the search engines to come list you.
Social Networking is the latest rage and there is no better free marketing than connecting with past friends, clients and even prospects online. Facebook and Twitter have a large number of users so they are a great place to start. LinkedIn is a good spot for business to business marketing. It does take some time to build up a following, but the rewards for doing so are huge.
Your email signature is the the most overlooked free marketing that the small business owner can utilize. You should have all of your contact information there including your name, your email address, your phone number and any other traditional contact information that people can expect you to have.
If you are a great (or even passable) writer, article marketing is a tremendous way to become an expert in your field. Writing a 600 word article takes very little time and could be the one thing a potential client sees. Make sure to focus on keywords that are relevant to your industry. The best thing about article marketing is that it tends to do well in the search engines and has a great potential for backlinks.
Whenever you are joining a new free website, blog or article site, make sure that you fill out all of the information that they allow you to enter. Frequently small business owners forget that they can add a link to their page or enter their phone number right into the main signup page or profile page.
There you have it, lots of great ways to increase your online presence with free small business marketing that cost you nothing but a little time. Whether you use blog, websites, email or social networking, every time you do something online it increases the chances that someone will find you and purchase your product or service!
Want even more free marketing ideas? Get 100 Free How To Marketing Ideas. This a great report for small business marketers which list lots of free marketing opportunities!
