The Power Of Email
Filed under Site Promotion
Email is one of the most known tools of viral marketing. You send information on others regarding the product and service that you offer.
Sharpe Partners, an interactive marketing agency revealed on their study that 89% of American who uses internet share information to others through e-mail. This is good news for companies who use computers as their way to sell their products.
Their study also shows other interesting result aside those things that mentioned above. This is with regards on the kind of content that are often forwarded. One of the most known content is some material that is entertaining and amusing.
News is the second most popular topic on emails. The third one is healthcare and medical information, followed by religious and spiritual stuffs, games, business/personal finance category, sports/hobbies and the rest. So if you will use viral marketing as one of your tool in promoting your product, use humor as your content since it is the best content among all categories.
You can add funny videos, jokes and cartoons on your email to make it more interesting and to assure that your email will go viral. Other people want to spread something that can make others happy.
They are a lot more likely to hit the forward button and send your email to their friends and relatives if it is an “advertainment” rather than an advertisement.
Not along ago, about 35 million people got an e-mail containing a picture taken in Disneyland. It took a minute to see it but there was Donald Duck lying prone in front of the famous Cinderella Castle. The title of the picture was “Bird Flu has hit Disneyland”. It was a viral e-mail advertising Disneyland and used the edgy strategy of making light of what’s serious and it works.
Almost all of the people who have a computer see the picture as well as the advertisement of Disneyland. It attracts the attention of millions of people since it is an “advertainment” rather than a plain advertisement.
Remember that people are much more likely to share a joke or a funny picture than anything else so you would be well advised to include humor in your e-mail campaign.
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