Are you new to the internet? How long have you invested in trying to succeed online? If you have been working at succeeding online for while, then you are one of few resilient, determined, never die individuals like myself. If you possess this never die mentalitys then your success is inevitable, if not, then you will join the other 97% of marketers who fail every year. Fortunately for those who are not as resilient, there are some solutions.

Two years ago I began my marketing journey online. I call it a journey because it was just that. My adventures online took me from one working online success story to the next. After many failed adventures I had to ask myself; Are there really any working online success stories?

Two years ago I began my marketing journey online. I call it a journey because it was just that. My adventures online took me from one working online success story to the next. After many failed adventures I had to ask myself; Are there really any working online success stories?

Two years ago I began my marketing journey online. I call it a journey because it was just that. My adventures online took me from one working online success story to the next. After many failed adventures I had to ask myself; Are there really any working online success stories?

It’s time to distill your message to its most salient point. Although you may think you have pared it down to a tight message, have you told your customers why exactly they need to buy from you?

There is nothing more frustrating than building a web site and waiting for people to just “show up.” It’s worse than watching paint dry or watching for a pot of water to boil (remember the watch-pot never boils). That’s why PPC (Pay Per Click) management is one of the most important parts of the online world.

There’s nothing more frustrating than building a web site and waiting for people to just “show up.” It’s worse than watching paint dry. That’s why PPC management is one of the most important parts of the online world.

It’s time to get directly to the point in your message. Although you may think you have narrowed it down to a rather tight message, have you actually informed your customers as to why they need to buy from you?

You probably know Overture and Wordtracker as well as AdWord Accelerator which a great tool in PPC management for sorting out the real competition among keywords and bid prices and singling out the best-performing ads. But there are others that give you a different emphasis and have features of their own that make them unique and very much worth having. AdWord Analyzer is one (www.AdWordAnalyzer.com). Keywords Analyzer is another (www.KeywordsAnalyzer.com).

According to Borrell Associates, estimated local advertisers spent $7.5 billion on the Web in 2007, up 31 percent from 2006. This year?s outlook is even brighter with a projected increase of 48 percent to $12.6 billion. Local search is the key driver of that spending.