Sure Fire ways to expand your Network with Email Marketing.
Filed under Search Engine Optimization
In all kinds of business, you need to maintain contact with customers, whether be it product update of feedback survey or conducting promotional campaign, you need to contact your clients.
Doing MLM/ Network Marketing online lack the human touch that offline marketing have. But it is possible to make up for that flaw.
The only important thing you need to remember when doing MLM / Network Marketing is PEOPLE. You need to connect with people. Online, we call them leads. You need leads to have any sale. Not only you need leads, you need targeted leads, that is people who are interested in your product or services.
These are your potential cash cows. You need to follow up with them, update them regularly, forming a relationship. The purpose of doing this is to increase their awareness of your company or product. Imagine, today if you keep seeing the advertisement of, say, MacDonald’s, the next time you make a decision on where to eat, you will probably be thinking of MacDonald’s. You need to get them to see your advertisements. The easiest way is to send them emails.
To make people remember you, your company, or website, you can use email marketing to reach out to them. Email Marketing is a powerful way to reach out to your leads, and convert them into potential sales.
Email Like a Pro
Take note of some points in order to make your emails professional.
- Who is it from?
People will typically the sender of the Email before opening the mail. Therefore you should get a nice email address. Try not to use free email accounts from Yahoo, Msn, or Google. Let the readers identify you easily through your email adress. You can use emails like sales@yourcompanyname.com. This can be done very easily with your website hosting server.
The next factor that you shoud pay attention to is your subject line. Your subject must have the power to make people interested in your email. As a rule, keep it under 50 words.
- Message text
After your reader decides to open your email, you have to grab this opportunity to sell your purpose to them. Identify your self and the purpose of your ourpose to them immediately. Keep the style of the email close to the style of your website. State the referrer if you have.
Increase The Effectiveness of Your Email
An effective email is more likely to increase traffic to your website. It also increases the returns on effort (that is for scripting the email). Here is 6 golden rules to make your email more effective;
- Focus on Branding
Whatever you are marketing, you need to brand yourself or your website so that it will leave a deep impression in people in order to differentiate yourself from the rest. Use the branding you created. Use it in all your emails in the subject line so people can recognise you.
- Honesty
In your Email, do not trick readers with false and untrue information to open email. You have to be honest. Not only is being honest a virtue, it is a legal requirement too.
- Create urgency to take action
In order to make readers take action, you have to instill a sence of urgency in them to take action. Use time sensitive words like “Buy Now, While Stocks Last, Limited time, For first 100 sign ups only”.
- Entice them
Give readers benefits to open the email in the subject line. E.g. Redeem you Free Gift now! You can also incorporate the urgency to open the email in your subject line.
- Keep to the limit
In your main body, you can use bolds, colors, and capital letters to emphasize the benefits of your product / service. But bear in mind not to over do it. Using too much bolds, capital letters and colors will not only confuse your readers, it will also piss people and spiders off. Spiders may filter your email and classify it as SPAM.
- Simple and Sweet
Don’t try to put in tonnes of information and updates in one email. Keep it short and sweet, focusing on the main points only. Practice your own discretion when writing emails to your audience and purpose of message.
*P.S Include a unsubscribe tab for all your email correspondence. It is a legal requirement for all email newsletter to include the unsubscribe option to reduce SPAM.
