Social Networking Sites | Social Media Marketing Success Or A Networking Nightmare?
Filed under Social Media
If you have a website floating out there with little natural traffic and you’ve been wondering about investing time and resources into a social media marketing campaign then this is my take on the various social networking sites and why you should throw your hat into one or two rings.
Before you begin to jump onboard the social media marketing train though, take a look at what’s out there right now across the social media landscape and you’ll see a whole host of social networking sites popping up on a daily basis, each offering games, music, gadgets and other attractions to lure you away from your business goals.
So, to avoid wasting your time, energy and money (after all time is money) here is a three point plan to making a success of your social media marketing campaign;
Number one, take a look at who you are before you start to look at others. Branding is essential to your success when using social networking platform as once you paint a picture of yourself on facebook, myspace or twitter you cannot change it if you decide you don’t like what you see. get it right from day one and it will pay big dividends down the road.
With so many social networking sites to choose from it would be easy to spread yourself too thin or to join the wrong site just to get the social media train moving, but this would be a big mistake. Take a good look at what’s out there and find out where your customers will be when you start to enter the room. If you don’t know where to look start with Google and you should find the answer.
Finally, enter the social media party the way you would enter a room full of strangers. Take the time to look around and listen to what others are saying and don’t rush in with all guns blazing or you will be shot down like an outlaw. Twitter is a good place to start. Listen and learn before you start to tweet or nobody will hear the noise you make.
The bottom line is simple. Be different, add value and entertain and when you do this you will see that you when you speak people will begin to listen and when they begin to listen you can begin to tell them about your site and your business and they might just take a look for themselves.
