Seo For Online Marketing
Filed under Internet Marketing
Search Engine Optimization is a substantial part of what I puzzle out all day. Much of my daily work has to do with seo. I have been engaged in seo from previous to that date when Stanford university did the now famous deal with the two gentlemen that created google.
A bit of search engine optimization history, during the early times of Altavista and OpenText was when seo was created. And that’s when I made incredible amounts of 7 figure money for several very specific industries.
Serp optimization has always been about getting your Web pages as high in the search results as possible.
Is the most important thing how many visitors arrive ? That is truly an interesting question.
In your business perhaps the number of visitors is not the only important factor, but visitors that purchase are then any position on page one of google search results is going to potentially bring you some small measure of business.
If you are on page one but in position number 7 then your traffic is truly a trickle compared to what web properties in the number one, two and three positions in the serps are getting .
If a hundred visitors a day use a specific search term, and your web property is in position 7 Through 10, you may be consider yourself grateful to get just three of those searchers. Don’t ever think that human visitors evenly click on the top 10 positions. Natives to Mars might but not us variable humans. Positions five through ten may get a total of just 12 visitors while position three all on its own gets 6 visitors, and the highly sought after positions of one and two may together receive twenty five to thirty.
About now you are rolling on the floor and saying, Trevor, your math sucks, these numbers simply don’t add up to 100 ? Most Correct, you would be, but if you humor me for a moment you will see that of the 100 visitors that arrive at that search result page, a few will click on the paid ads at the top and right and perhaps more than 50% will really just try another search term or phrase.
This is what many of us do, right?
Making people click on your ad in the natural or organic serps is another art form entirely. A description such as “The ultimate cure for breast cancer …” will obviously get far more clicks than a dry description like “Information on breast cancer…”
The goal however isn’t just about just getting into the top 10 positions on the search engines, its really about getting your would-be Purchasers to take action ( on your listing in the search results ).
So, if folks won’t or just can’t voluntarily link back to your web property using the search terms that you really need to rank highly for on the search engines, what can you do? The answer, is not so simple, but in a way it is, though it requires hundreds or thousands of hours of online blog,forum,social network,contact work, you must find a way to get it done yourself.
