Jam Packed – Search Engine Rankings
Filed under Search Engine Optimization
Why do you want an improved search engine placement? The answer should be to get targeted traffic and make money. It is not hard to improve such a ranking, provided that you comprehend how the rankings work. The majority of all website traffic does come from search engines, and the majority of that traffic, at least sixty percent, comes from Google.
It is important that you understand how a search engine will find and present information to your potential customers if you want to increase your rating. This can be done one of two ways: either through robots, or through crawlers (also called spiders) that are more common.
Search engines use these spiders to index websites across the internet. Your website will be searched with a spider after you submit your site, causing the pages to be searched and indexed. Spiders will search not only website content, but it will also read meta tags and links as well. Then the spider will return back with all the information it needs and deposit them where your data is being indexed. The spider is capable of indexing pages which your website links to also. But, some spiders only index a limited number of pages so do not create a site with hundreds of pages.
The spider does return frequently back to your site to see if there has been any updates or changes. But the frequency of these returns is determined by the search engines moderators. Therefore to put it simply, a spider is actually like a book with all the information such as table of contents, actual content and the references and links to other sites. It is not uncommon for some spiders to have the ability to index over a million pages a day, and examples include Excite, Lycos, Alta Vista, and Google.
To get an improved search engine placement, whenever someone types in keyword into the search engine, the search engine actually finds the information that is closest to what the searcher is typing in their internal index. Since the search engines are not actually searching the Web, but rather the index, if a person types in “buy management book,” and your website has that as a keyword according to the index, then your page will be in the first page of results. Depending on which search algorithm you use, you will come up with a different ranking on the different sites.
Another clue you need to keep in mind is that you should remember the frequency of your keywords, along with where they are located on your web page. A good keyword density is generally considered about three to seven percent, and anything more is usually considered keyword stuffing, or spamdexing.
Search engines also examine the way that links are formed, and how those pages relate to one another. Pages which are linked and have a greater degree in relation will result in improved search engine rankings. If you want to get a better search engine placement, you need to know exactly how the search engine placement works, and then use that as a tool to help your website get better placement.
