Introduction To S.E.O
Filed under Search Engine Optimization
Search Engine Optimization is basically ensuring that your website ranks highly in the search engines for the most relevant keywords that are related to your website so that when someone searches for specific phrases it returns your site on top. The process involves optimizing your websites content and code to make it easy for search engines to crawl and then link building.
Google, Yahoo, MSN Search, AOL and Ask Jeeves are the most popular search engines. The search engines want to finding the most valuable results and deter spam pages. So the search engines keep their processes and ranking algorithms top secret.
There are hundred of factors search engines use to rank the listings but these factors and the importance of each may change continually. Algorithms can differ so widely that a web page that ranks #1 in a particular search engine could rank #200 in another search engine.
New sites need not be “submitted” to search engines to be listed. A simple link from a well established site will get the search engines to visit the new site and begin to crawl its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.
If you do not know how to go about researching keywords and develop your own search engine ranking, it is advisable to hire a professional to work with you on these issues. Or you could under go some training and learn how to do it yourself.
Search engine marketing and promotion companies, will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. Then you could choose to have their ongoing consultation and reporting and they will continue to make improvements plus sustain and build on the traffic flow to your site. Normally your search engine optimization experts work with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time.
Although the results of hiring a search engine optimization expert are invaluable they don not come cheap. That way you will be able to do the work your self and save your self a lot of money in the long run.
