Increasing Internet Sales Via Split Testing
Filed under Web Analytics
There’s a great tool that when used properly will help you increase your online sales. You may be curious as to what split testing is and how it works. Split testing is a very simple concept in which a simple script will take two web pages and alter them every time someone goes to the website. So this means that if the same person was to visit the domain twice in a row they would see two different sites and on the third visit they would see the first site again.
So why would you want to use split testing? Well a perfect situation would be if you had a site where you sold products but you had two different web pages for it and didn’t know which one you would want to use. You can then setup the script to run the split test. As you get visitors to your script will show the different pages. After you’ve run the script for a while you will be able to look at the numbers and see which site gets more sales.
You may be wondering what the big deal is with split testing. It will allow you to create better web pages that will attract more buyers. So if you were only getting .5% or 1% conversion rate before you started split testing and then afterward you’re getting 1.5% or 2% then you’ve effectively increased your sales without having to pay to increase your traffic.
You can constantly run split tests which is the best part of it. This is because you can always improve your sales by creating better web pages and using a split test whenever your sales become stationary.
Whether we like it or not, sales are what keeps businesses running. It doesn’t matter whether you sell a product or a service you will need sales to keep your business running. Therefore it’s important to find a way to increase them. If you use split testing you can gain an advantage by gaining the knowledge that you would not know about. You can start to see improved sales because you will know which sites of yours impulse your customers to buy. You will also be able to try many different methods to creating a site since you can run a simple test to see how well they perform.
Even if you only run one split test, you will then be able to take the information that you’ve gained from it and use it across several domains. One test can make you more knowledgeable than you may have ever thought possible from something so simple. It’s ok if you feel slightly skeptical about trying a split test because of the fact that you may never have heard of it before. However it’s an opportunity for you to gain more sales by increasing the quality of your web pages rather than the volume of visitors.
