How To Build Your Own Article Information Publishing Empire!
Filed under Internet Marketing
In the old days, aspiring authors hoped to one day have a book published, become a best-selling author, and get a fat advance when it came time for the next book. But that’s the old model.
Now you can build your own publishing empire right at your kitchen table without the help of the “big boy” publishers. This is thanks to the birth of the internet and digital printing. Companies like those have dramatically altered the playing field. Even non-writers (like many of my pals) are getting in on the action!
If you know how to write simple articles that are filled with information that potential prospects in your market would love to read, then you have the serious potential to build a real information-based publishing empire. One that brings your profits and I’m going to show you step by step how it’s done.
I’ve created this basic article information publishing outline based on cost to your prospects. For example, the first product that you publish can be offered free to the client to introduce them to your information. Later you can offer this same client more products — and as they follow this infoproduct outline, the cost of each product increases and your profits grow. Best of all — all of these items can be created with articles that you have sitting on your computer’s hard drive!
Product 1 – Write a newsletter
Offer a simple one page electronic newsletter on a weekly or bi-weekly basis and center it around information in your niche. This is important to get right, because subscribers will probably decide whether or not they will want to buy from you based on the quality of the information you provide in this newsletter.
Product 2 – Write a book
Believe it or not, there is not a lot of money in publishing a print book. Maybe for Harry Potter and Twilight authors or President Barack Obama, but not for most. But what a print book can still do for you is provide credibility. Don’t panic though – you can create a great book using articles.
Product 3 – Write an ebook or ecourse
Writing an ebook comes next in our info-publishing pyramid, because you can charge more for the information – than you can a traditional book.
Product 4 – Home Study Course
Again you are taking articles, ebook chapters, audios, and video articles and compiling them into a step by step and easy to follow system for your prospects. This is the natural next step for people who have bought from you before, and they are usually ready to learn everything you’ve got at this point. The great thing about this is that you can design your home study system using content that you already have plus any other bonuses or offers you may want to add from JV partners or affiliates.
Product 5 – Create A Membership Program
All memberships sites or programs are based around information and content. You just are delivering it in spoon-fed doses and holding members’ hands as they move through the program. It’s a great way to learn and a great way to build a community of “fans” who are all interested in learning all that you know about your field.
Product 6 – Live Workshops
Live events rock! Whether you have 5 people or 500. It’s a great way to truly connect with your clients/members, and you can create the entire program around content that you already have written. Just flesh it out and add a few powerpoint presentations and you have the makings of a great money-making weekend.
*Optional Product – Specialized Coaching
In traditional coaching, there becomes a relationship with client which is based around what kind of business or life that client wants to create. But some coaches also create a curriculum based type of coaching program. Where the clients are going to learn some aspect of their business (or all aspects of their business) through the use of content coupled with one-on-one coaching. What this essentially means is that you will coach the client through a curriculum or series of lessons that you create.
Remember that you have an additional option of selling a physical copy of your home study program once you no longer offer the coaching program or you offer a new version of the program every year.
Finally while you may not be able to create and deliver all of these product ideas in 90 days (probably depending on how much content you already have written), you can absolutely design your publishing outline based on how many articles you can commit to writing in the next few months.
**Remember that you do not have to drive yourself crazy creating new content to make all of these products on the pyramid. In fact, all of these products can be created from articles that you have already written and even published – fantastic huh?
