Easy Ways to Get More Targeted Traffic to Your Website
Filed under Search Engine Optimization
If you have built a business website, it will only be successful if you can get targeted website traffic to visit it and stay on it long enough to get your message and act on it.
It’s a simple fact that the more time a prospective customer spends on your website, the more likely it is that he or she will take some sort of action specific to what you want to happen. A good way to ensure that this is going to happen is to encourage visitors to keep “clicking through” your website’s pages. Here are four simple ways to increase page views and thus, the success of your business.
1. Fill your site with relevant, unique, well written content: People are hungry for good quality relevant information and that is one of their key motives for surfing the Internet. If your site delivers the information they need, they will be more than willing to return to it and possibly even recommend it to others. Your content will also get picked up by the search engines, so people will keep on visiting it and your page views will dramatically increase.
2. Keep your copy short and simple: Some people find it difficult to string a single sentence together; others never know when to stop! When it comes to website copy, remember the good old acronym, K. I. S. S. – keep it short and simple!
Serve up the information in concise and easy-to-read chunks. Keep your paragraphs short. People have short attention spans on the Internet.
So instead of presenting an article that’s a thousand words long, present excellent, attention-getting content in shorter sentences (and articles) while still getting your message across. For example, you can break a long article up into several “chapter” installments that people can read in short spurts. Encourage people to go to the “next page” or “next section” by strategically placing a link at the bottom of each short “chapter.”
3. Use proper highlighting and formatting: The style and appearance is very important. If your website looks dull, with great chunks of hard-to-digest text, people will surf out as quickly as they surfed in.
Carefully done, this type of formatting makes text more interesting to read because it breaks it up for the eye and gives it something to “focus” on. And don’t be afraid to use plenty of white space along with your text. Break your text up into small chunks separated by plenty of space, and you’ll make your content easier to read.
4. Put a site map and some article “teasers” on your first page to encourage people to click through to each “teaser’s” article and read more. (Site maps are also good for spiders as they crawl your pages, which in turn can increase your rankings with search engines.)
These are the four easy steps you need to implement to increase page views and get targeted website traffic to stay on your site long enough to get your message.
