Archive for the ‘Web Analytics’ Category
5 Ways To Learn Everything You Wanted To Know About Web Analytics
Filed under Web Analytics
Web analytics seems to be the buzz word of marketing on the web. Anywhere you turn, someone is either referring to tools for it, or someone is discussing its results and conclusions. Everything you wanted to know about web analytics is out there, waiting for you to tap into the pool of information that Web Analytics can offer. But how do you use it? Where do you start?
Increasing Internet Sales Via Split Testing
Filed under Web Analytics
There’s a great tool that when used properly will help you increase your online sales. You may be curious as to what split testing is and how it works. Split testing is a very simple concept in which a simple script will take two web pages and alter them every time someone goes to the website. So this means that if the same person was to visit the domain twice in a row they would see two different sites and on the third visit they would see the first site again.
Why is it Important to Split Test
Filed under Web Analytics
Split testing is essential to be performed on the online businesses, and it is one of the lesser known areas of testing, which sounds more like Greek and Latin to others. In case, you happen to be one of them, who isn’t really familiar with the term split testing, let us try to understand what split testing is really all about, with the help of a life real life example.
